Fundraising and Communications Officer
About the role This is an exciting time at Animals in Distress. We are recruiting a new, dynamic fundraising and communications team as we strive to increase our impact. By investing in our fundraising we aim to rescue and rehome more animals in need each year. This role will deliver the key communications strategy of Animals in Distress to raise the Charity’s profile within the communities in which we operate and attract new supporters. The postholder will manage all supporter communications, develop our off and online content and support the Community and Events Fundraiser to maximise fundraising opportunities. About you We are looking for someone with at least two years’ experience working in a fundraising and communications role. You will have experience of managing the print process from writing copy to liaising with printers and organising mailings. You will also have web management experience as well as be a creative user of social media platforms. You will be a confident public speaker with the ability to enthuse and motivate others. You will share our passion for animals and will be motivated by our mission to find the perfect forever homes for animals that come into our care. About us When a dog, cat, guinea pig or rabbit becomes homeless through no fault of their own in South Devon, Animals in Distress is there for them. We provide first class, loving care for the animals that need us, while we find their forever home. We currently rehome around 600 animals each year from our rescue centre in Ipplepen, Newton Abbot. Job Description Purpose of the role To deliver the key communications strategy of Animals in Distress to raise the Charity’s profile within the communities in which it operates and attract new supporters. To support the Animals in Distress fundraising and communications functions with the aim of increasing income. Managing supporter communications, developing content and delivering social media. Principle Objectives and Responsibilities To work with the Fundraising and Communications Manager to plan the communications cycle and donor journeys, ensuring the timely delivery of all supporter communications. To ensure all communications at Animals in Distress are in line with the Charity’s brand guideline and key messages. To produce all marketing materials including the magazine, newsletters, leaflets, raffle tickets and posters, and manage the print process. Review and develop the Charity’s fundraising materials. To work with the Fundraising and Communications Manager to plan and implement supporter appeals, both on and off line, tracking income and ensuring all activity remains within budget. To support the Community and Events Fundraiser to organise Animals in Distress fundraising and events. To manage the Charity’s social media presence, regularly updating posts, increasing traffic and offering supporters an online way to connect with the Charity. Increase Individual Fundraising income by driving social media campaigns and appeals for sponsorship, veterinary care and items for the Rescue Centre. To manage the Charity’s website, ensuring that is kept up to date with regularly refreshed content that promotes the work of Animals in Distress. To compile fundraising articles and inserts in order to produce each edition of the Charity’s magazine and manage its mailing. To promote the work of Animals in Distress, its animals for rehoming and events through its network of retail shops and other outlets. To create exciting and engaging content to be used across the whole marketing mix, which may include working on case studies. Work with the Fundraising and Communications Manager to build and maintain strong working relationships with local and regional press, respond to press enquiries and proactively attract media coverage. Draft relevant press releases and work with local media to achieve maximum coverage of events, activities and animals available for rehoming. To act as a point of contact with the animal welfare staff to promote the work of the Charity ensuring regular case studies are forthcoming and keeping a track of their fundraising needs. To devise and implement a strategy to engage re-homers in the Charity’s fundraising. To assist the Community and Events Fundraiser by helping prepare, market and assist at their organised events. To monitor and report on all communications activity, including the development of a range of indicators to measure and report on the activity. Develop innovative ideas to maintain and increase the Charity’s supporter membership. To manage and maintain the Charity’s generic email account, ensuring prompt customer service. Serve as the administrator of the Charity’s CRM, ensuring that it is used to maximise income and improve the supporter experience as well as managing and maintaining the data transfer between other systems (AniLog, RaisingIT, Cybertill etc). Provide a high level of supporter care e.g. acknowledge donations, timely thanking, timely dispatching of materials e.g. fundraising newsletter, follow up calls etc. Develop, publicise and manage Individual Giving Campaigns e.g. sponsorship schemes, produce all marketing material, and ensure that donors are thanked and kept updated in accordance with the scheme. Attending fundraising events and cheque presentations, acting as an ambassador for the Animals in Distress where needed to support the rest of the team in increasing income and raising awareness of the Charity. Provide detailed and meaningful income and expenditure reports on key areas of work and provide updates where requested. Work with the Volunteer Development Manager to identify volunteer roles within the team and support the volunteers in their positions once recruited. In conjunction with the Community and Events Fundraiser, coordinate and carry out occasional tours of the Rescue Centre for supporters, members and groups, liaising with the other departments as necessary. General To be willing to contribute to the achievement of the Charity’s strategic goals outside of the main responsibilities of the post and undertake any other duties as required by the Fundraising and Communications Manager or CEO where appropriate, beneficial and within capabilities. This job description gives a general outline of the post and is not intended to be inflexible or a final list of duties. It may therefore be amended from time to time in consultation with the post holder. To apply: Please send a covering letter and your CV to Animals in Distress, Biltor, Edgelands Lane, Ipplepen, Newton Abbot, Devon, TQ12 5UF or to jobsanimalsindistress.uk.com Closing Date: Sunday 15 January 2017 Interviews: We aim to conduct first stage interviews w/c 6 February 2017. If you have not heard from us within a fortnight of the closing date, regrettably, you have not been shortlisted for interview.